Discover the people and story behind the business that’s led the field in behaviour change for thirty years, transforming conversations, skills, and performance in organisations worldwide.

The Experience Works exists to unlock the potential of people at every level of business by transforming behaviour.

Director of Momentum and Growth

Head of Action and Impact

Functional Philosopher

Sales Performance Lead

Builder of Brilliance & Director of Delight

Head of Performance Experience

Curiosity Coach
YEARS OF DELIVERING EXPERIENCES THAT CHANGE BEHAVIOUR
Clients and 3,000+ projects around the world.
Trained roleplayers and Practice Coaches delivering sessions in 15+ languages.

Roleplay is registered by the founder Steve Gray, a business student supplementing his income by working as a roleplayer for a financial services company.

The Consistency, Objectivity, Realism and Recall (CORR) method was developed.

The team has grown to 1200 Roleplayers with global contracts.

James Larter and Felicity Hall join Roleplay UK as shareholders when founder Steve Gray relocates to Australia.

The team relocates to a new office in Stamford.

The London office opens and a Creative Director is appointed.

8000 Roleplayer days delivered annually.

Roleplay UK acquires A3 Training and becomes a CMI-approved centre.

Sister venture Practice Room Online (PRO) launches, one of the first online coaching platforms.

The team now works across 40 countries, with PRO delivering 1000 coaching sessions through 35 Practice Coaches.

PRO reaches 3000 coaching sessions with an updated platform in development.

Roleplay UK and PRO merge to form The Experience Works.